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Don Smith
JADE, Torrance, CA
Don Smith (formerly PSI) started JADE in 1975. The name came from Joann (Don’s wife) and Don Electronics or JADE. Don had a real eye for products that would sell retail and mail order. Nobody could put together deals like Don. He was the master! JADE became a real trend-setter and in 1979 Don was forced to take a break and John Leaper came in a transformed the company into a successful computer oriented reseller (Pete Rose could qualify for the Retail Hall of Fame, but he was not in Retail). JADE was the birthplace of several retail operations including Heath Kline (Priority One), Ray Chapman and Jeff Rose (JDR Electronics).
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